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Large language models’ (LLMs) abilities are drawn from their pretraining data, and model development begins with data curation. However, decisions around what data is retained or removed during this initial stage are underscrutinized. In our work, we ground web text, which is a popular pretraining data source, to its social and geographic contexts. We create a new dataset of 10.3 million self-descriptions of website creators, and extract information about who they are and where they are from: their topical interests, social roles, and geographic affiliations. Then, we conduct the first study investigating how ten “quality” and English language identification (langID) filters affect webpages that vary along these social dimensions. Our experiments illuminate a range of implicit preferences in data curation: we show that some quality classifiers act like topical domain filters, and langID can overlook English content from some regions of the world. Overall, we hope that our work will encourage a new line of research on pretraining data curation practices and its social implications. 

A common paradigm for identifying semantic differences across social and temporal contexts is the use of static word embeddings and their distances. In particular, past work has compared embeddings against “semantic axes” that represent two opposing concepts. We extend this paradigm to BERT embeddings, and construct contextualized axes that mitigate the pitfall where antonyms have neighboring representations. We validate and demonstrate these axes on two people-centric datasets: occupations from Wikipedia, and multi-platform discussions in extremist, men’s communities over fourteen years. In both studies, contextualized semantic axes can characterize differences among instances of the same word type. In the latter study, we show that references to women and the contexts around them have become more detestable over time. 

Using topic modeling and lexicon-based word similarity, we find that stories generated by GPT-3 exhibit many known gender stereotypes. Generated stories depict different topics and descriptions depending on GPT-3’s perceived gender of the character in a prompt, with feminine characters more likely to be associated with family and appearance, and described as less powerful than masculine characters, even when associated with high power verbs in a prompt. Our study raises questions on how one can avoid unintended social biases when using large language models for storytelling. 

Much previous work characterizing language variation across Internet social groups has focused on the types of words used by these groups. We extend this type of study by employing BERT to characterize variation in the senses of words as well, analyzing two months of English comments in 474 Reddit communities. The specificity of different sense clusters to a community, combined with the specificity of a community’s unique word types, is used to identify cases where a social group’s language deviates from the norm. We validate our metrics using user-created glossaries and draw on sociolinguistic theories to connect language variation with trends in community behavior. We find that communities with highly distinctive language are medium-sized, and their loyal and highly engaged users interact in dense networks.